Face of Ascot 2010

Callie Moore, a nanny who is based in London, is the Face of Ascot 2010.

She beat Heather Naylor and Susie Sparkes to take the final of the award, which was unveiled live on the BBC on the final day of Royal Ascot, Saturday 20th June. All three women had been racegoers at the meeting earlier in the week when they were picked out by scouts impressed by their beauty, style and personality. The judges for this year’s competition were Jeff Banks, former presenter of The Clothes Show, Trudie Le Marie, fashion editor of the Sunday Express, James Sherwood, BBC’s fashion expert, and Karen Diamond, director of Models 1.

Stunned by her success, Callie, (23) said: “It is amazing. I am completely in shock.”

Jeff Banks, who was one of the judges, commented on the final trio, “They represented three different images and that made it very hard to split them. Callie has a rather old-fashioned appeal. She looks like a model in the style of Margaux Hemingway.”

One of Callie’s first roles was to present the trophy to the winner of Royal Ascot’s final race, the Queen Alexandra Stakes. Over the next 12 months she will be an ambassador of the racecourse, will take part in fashion shoots and build a portfolio of images starting with a professional shoot at the Models 1 agency studios. In turn, these images will be used in marketing material for the rest of the year and she will front the campaign for the 2011 competition.

Callie is the second Face of Ascot winner following Julie Falconer from San Francisco who was the Face of 2009. The event has subsequently been enhanced by a new partnership with fashion retailer Karen Millen.

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Royal Ascot: Dress Code

Her Majesty’s Representative wishes to point out that only formal day dress with a hat or substantial fascinator will be acceptable. Off the shoulder, halter neck, spaghetti straps and dresses with a strap of less than one inch and miniskirts are considered unsuitable. Midriffs must be covered and trouser suits must be full length and of matching material and colour.

Gentlemen are required to wear either black or grey morning dress, including a waistcoat, with a top hat. A gentleman may remove his top hat within a restaurant, a private box, a private club or that facility’s terrace, balcony or garden. Hats may also be removed within any enclosed external seating area within the Royal Enclosure Garden.

Children between the ages of 10-16 years inclusive are welcome to attend the Royal Enclosure on the Friday and Saturday of the Royal Meeting, providing they are accompanied by a Royal Enclosure badge-holder. Children’s badges are free of charge and can be collected on the Friday and Saturday of the Royal Meeting from the Royal Enclosure enquiry offices. It is not necessary to submit a child’s name prior to the Royal Meeting. Girls must wear a modest dress or skirt, boys a suit or jacket and smart trousers with a tie. Jeans and trainers are not permissible.

Children under the age of 10 are not permitted in the Royal Enclosure.

Overseas visitors are welcome to wear the formal national dress of their country or Service dress.

Ladies and Gentlemen not complying with the above dress regulations will be asked to leave the Royal Enclosure and relieved of their Royal Enclosure badge.