She beat Heather Naylor and Susie Sparkes to take the final of the award, which was unveiled live on the BBC on the final day of Royal Ascot, Saturday 20th June. All three women had been racegoers at the meeting earlier in the week when they were picked out by scouts impressed by their beauty, style and personality. The judges for this year’s competition were Jeff Banks, former presenter of The Clothes Show, Trudie Le Marie, fashion editor of the Sunday Express, James Sherwood, BBC’s fashion expert, and Karen Diamond, director of Models 1.
Stunned by her success, Callie, (23) said: “It is amazing. I am completely in shock.”
Jeff Banks, who was one of the judges, commented on the final trio, “They represented three different images and that made it very hard to split them. Callie has a rather old-fashioned appeal. She looks like a model in the style of Margaux Hemingway.”
One of Callie’s first roles was to present the trophy to the winner of Royal Ascot’s final race, the Queen Alexandra Stakes. Over the next 12 months she will be an ambassador of the racecourse, will take part in fashion shoots and build a portfolio of images starting with a professional shoot at the Models 1 agency studios. In turn, these images will be used in marketing material for the rest of the year and she will front the campaign for the 2011 competition.
Callie is the second Face of Ascot winner following Julie Falconer from San Francisco who was the Face of 2009. The event has subsequently been enhanced by a new partnership with fashion retailer Karen Millen.
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